From: Thomas E. Mudry
11718 Barrington Crt. #400
Los Angeles, CA 90049
Phone: 310-859-9030

Monday
2:18 PM

Dear Business Owner,

After 16 years of Marketing I have had the privilege of working with and for some pretty successful business owners. I've seen these successful people put together some very innovative ads, especially during the toughest recessionary times. I learned that the most successful business owners advertise "MORE" during that tough times than during the boom times. The ads that they used during tough periods were incredibly clever!

During the toughest times these business owners took a hands-on "Smarter" approach. By "smarter" I mean that they did things differently. On evaluation of the advertising used by these businesses and the results they got, I recognized a very important trend developing and it was totally amazing what I found! The most successful business owners all ...

Their ads not only helped them stay on top of their market share but these ads were responsible for putting these businessmen so far ahead of their rivals it was incredible. How did they manage to do this?

Read on and let me show you all of the techniques that I gathered so that you too can make, not only your Yellow-Page-Ad, but all of your future ads

from an ad he created after reading my book, but you would have to have teh time to research over 500 plus Yellow-Page-Books. And even if you found them on your own you would then have to have the ability to apply the techniques used in the ads to your own unique situation. I am going to do all of this for you for less than $45.

You're saying, "Sure, I can believe a 30% - 40% but an 867% increase in the response to my ad? Come on, I wasn't born yesterday." I'm not making this figure up, it happened! An Electronic Systems Company reported to me that after using some of the ideas in my book his calls off his Yellow-Pages Ad went from an average of 3 calls per month to an incredible 26 calls. That's an increase of 867%!

Look what William Parsons in Van Nuys, CA had to say about my book...

"...I'm in trouble Tom! I followed just a few of your suggestions in our new Yellow-Page ad and I had to hire a second receptionist to answer the telephones... To be honest with you Tom, I was caught by surprise with all of the new orders I received from the ad. For sixteen years we have advertised in the Yellow-Pages with Large & Expensive ads with only mediocre response. We wrote off the thousands of dollars we spent each yar in Yellow-Page advertising as just another hassle of doing business.

I honestly believe that if your book was available five years earlier, I would now be able to retire! Please warn your new readers that most of your suggestions are so basic and simple to implement that they may be embarrassed once they realize the costly advertising mistakes they are making year after year.

I have purchased at least three or four "How-to" business publications each year for at least twenty years. Your book is the only one that has delivered and put money in MY pocket..."

William Parsons was able to increase his business dramatically after reading my book. He simply applied some of my techniques and his ads went from being an irritating expense to a cost effective customer generating tool. Would you like to learn How-To turn your ads into an Irresistable Ad that ...

Of course you would. On top of this, the callers off these "NEW" ads will be "PRE-SOLD". They're going to want to do business with you. They're going to be qualified BUYERS. There won't be any callers just "comparative-shopping" --- They'll want to deal with you, EVEN IF YOU'RE NOT the "Lowest-Priced" in your trade.

I have written a book that compiles all of the Marketing SECRETS and CORE IDEAS of the most successful Yellow-Page-Ads ever created and I put all of the pieces together for you. It won't cost you thousands of dollars and you won't have to spend months figuring out how to implement these techniques into your own ads.

I'll show you a "fool-proof" method of "testing" and refining your Yellow-Page-Ad before you have to commit to running that ad for 12 consecutive months.

In fact, I'll give you a Powerful Headline that you can use on any ad, in any business. I'll also give you "ad copy" to go along with this powerful headline.

This example is truly amazing! I'll show you how-to "TEST" it out next week. This test will convince even the most "uncreative" or "skeptical" person that this ad can multiply your ad responses many, many times over your present best ad. From now on, all of your "NEW" ads will bring you staggering increases in your calls and in your sales.

• "SECRET INCREDIENT" that you are not using in your ads now that will boost your ad response 30%-40% GUARANTEED!

• How to AVOID the five most hideous -- and expensive -- Marketing mistakes that your competitors all make.

• I'll reveal to you what to "say" in your ad to eliminate "Price Shopping" by even the most discriminating shoppers.

• Four Critical guidelines that all ads must follow

• The SINGLE MOST CRITICAL ERROR that 97.3% of the ad writers in the East-Detroit-Yellow-Pages made is the same error that you made in your ad! Just finding out what this error is and then learning how to overcome and eliminate it from all of your advertising will increase your sales by a minimum of 25% (probably more) within one year.

• A "FOUR-LETTER WORD" that must be used and repeated in your ads as many as 6 or 7 times. (the word is not "free".)

• If you are to become successful at writing Money-Making-Ads (not just Yellow-Page-Ads --- ALL ADS) what is the "KEY" that you must become adept at? What is the question that every single prospect asks themselves when they read your ad? WARNING! Without the knowledge of the answers to these two questions you will not make money with any of your advertising.

• A "specific ending" to any ad that will increase your calls by 350% or more.

• What if your competitors have better products and better prices? I'll show you How-to learn everything there is to know about your competition, their products, their pricing, their advertising --- EVERYTHING --- without them knowing that you know so that you can NEUTRALIZE these types of disadvantages.

• The "nuts-and-bolts" of How to TRIPLE the Geographical Areathat your customers come from.

• How to make your call rate soar by simply changing the position of your telephone number and name in your ad!

• How to increase readership of all your ads by using the "layout law".

• How to get higher prices for your products and services by adding a "zinger" to your ad!

• How to use "clincher copy" in your ad making it so irresistible that all readers will take immediate action by calling you.

• Even if your present ad is getting terrific response I'll show you why it is still costly and wasteful. It isn't giving you the results that you should be getting. I'll show you How to Rewrite the ad to maximize the results for you. And much, much more...

My book will help every single business owner because the book is ...

You learn about precise, step-by-step techniques that show you exactly How to create your own "Powerful Ads". This comprehensive book gives you the answers to all of those nagging Marketing problems you've had for years...and almost as a BONUS my revelations will give you the added insight needed to improve your entire advertising program.

That's right, I illustrate points to you by giving you actual ads, bot "good" ones and "bad" ones so that it is clear to you why you should or shouldn't use a certain technique.

Compare the cost of my $45 book with the other alternatives that you have available to use to try to increase your response rate. You know, you could increase the "size" of your ad. Or, as you Ad-Rep has probably already explained, you could spend a few extra dollars and ADD some "RED-INK" to your existing ad in the hopes of getting more responses.

By the way, the cost of putting some red ink into an existing "small" Yellow-Page-Ad for one of my clients would cost him $3324 extra. That $3324 is over and above the regular cost of the ad. And this "so-called" ad-aid (red-ink) doesn't come with any guarantees. My book comes with an Unconditional Money-Back Guarantee.

The choice is yours to make. Before you risk $3324 or $9240 to add some red ink, why not first check out the clever techniques that I reveal in my $45 book?

Sincerely,

Thomas E. Mudry

There are NO STRINGS ATTACHED TO THIS GUARANTEE. If you are not totally convinced that the techniques I reveal to you in my book will turn your next ad into your most stunning profit-generating ad EVER --- simply return it to the distributor that you purchased the book from and they'll refund the cost of the book to you by return mail. IMMEDIATELY, NO QUESTIONS ASKED! And there is no pressure on you to make a decision.You have 365 days to examine my book before you have to make a decision.